I am pretty much what many could call a "minecraft server veteran". I have started four different servers, and they all came to an end after about a year because of a sad reason: barely no players ever. I am thinking of starting a new server, and I would like to know how to start up a successful server. Should I advertise? Should I spam? Should I make my server stupid and simple? Please tell me what I should do so that finally, I will be able to make a new server and have no reason to shut it down.